Paul Delaney

Paul Delaney

Paul Delaney is Director at Content Ranked, a London-based digital marketing agency. He has been working in Education since the 1990s and has more than 15 years digital marketing experience in the sector.As Director at contentranked.com he focuses on SEO strategy for educational organisations; and Paul's expert team support clients with on-page, off-page and technical SEO. He is also Marketing Director at Seed Educational Consulting Ltd, a study abroad agency that helps African students study at university abroad. He has also held significant positions at multinational education brands, including Business Development Director at TUI Travel PLC, Area Manager at Eurocentres Foundation, and Sales Office Manager at OISE.Paul holds a postgraduate diploma in Digital Marketing from the Digital Marketing Institute, BA in Publishing from Edinburgh Napier University, and a RSA/Cambridge CELTA.Outside of Education Paul is experienced in event promotion, production, and performance in the music industry.

61 Author´s Articles
Incorporating Keywords into Content Naturally

Incorporating Keywords into Content Naturally

Are you tired of trying to stuff keywords into your content and make it sound natural? Incorporating keywords into your...

The Power of Title Tags: Unlocking SEO for Schools

The Power of Title Tags: Unlocking SEO for Schools

Title tags may seem like a small and insignificant part of a website, but they hold a tremendous amount of power when it...

A Beginner's Guide to Identifying Long-Tail and Low Competition Keywords

A Beginner's Guide to Identifying Long-Tail and Low Competition Keywords

Welcome to our beginner's guide on identifying long-tail and low competition keywords! As a website owner or content...

Building Local Citations and Backlinks: How to Optimize Your School's Website for Search Engines

Building Local Citations and Backlinks: How to Optimize Your School's Website for Search Engines

Building local citations and backlinks are crucial for the success of any website, especially for schools looking to...

A Guide to Identifying Reputable Directories for Submissions

A Guide to Identifying Reputable Directories for Submissions

Welcome to our guide on identifying reputable directories for submissions! As the world of SEO and backlink building...

Building a Positive Online Brand Image: How to Optimize Your School's Website for Search Engines

Building a Positive Online Brand Image: How to Optimize Your School's Website for Search Engines

Building a strong and positive online brand image is crucial for any school or educational institution in today's digital ...

Optimizing Site Structure for Search Engine Crawling: A Complete Guide

Optimizing Site Structure for Search Engine Crawling: A Complete Guide

Welcome to our comprehensive guide on optimizing your website's structure for search engine crawling. As the digital...

Tips for Writing Effective Meta Descriptions

Tips for Writing Effective Meta Descriptions

Are you struggling to write effective meta descriptions for your website? Look no further, as we have compiled the...

Optimizing Your Website for Local Search Results

Optimizing Your Website for Local Search Results

Local search results are becoming increasingly important for businesses as more and more customers turn to search engines ...

Writing High-Quality, Relevant Content: A Comprehensive Guide to SEO for Schools

Writing High-Quality, Relevant Content: A Comprehensive Guide to SEO for Schools

Welcome to our comprehensive guide on writing high-quality, relevant content for SEO in the education sector. In today's...

The Power of Internal Linking for SEO

The Power of Internal Linking for SEO

Internal linking is a crucial aspect of search engine optimization (SEO) that is often overlooked by website owners. It...

Creating and Pitching Content to Replace Broken Links

Creating and Pitching Content to Replace Broken Links

Welcome to our comprehensive guide on creating and pitching content to replace broken links. In today's digital...

Tools and Techniques for Keyword Research: A Comprehensive Guide for Optimizing Your School's Website

Tools and Techniques for Keyword Research: A Comprehensive Guide for Optimizing Your School's Website

Are you struggling to boost your school's website's ranking on search engines? The key to improving your website's...

How to Identify and Build Relationships with Influencers for SEO in Schools

How to Identify and Build Relationships with Influencers for SEO in Schools

In today's digital world, building relationships with influencers has become a crucial aspect of any successful SEO...

Leveraging Influencer Networks for Backlinks: Boosting Your School's SEO

Leveraging Influencer Networks for Backlinks: Boosting Your School's SEO

Are you looking for ways to boost your school's SEO and improve your website's search engine ranking? Leveraging...

Optimizing Your School's Website for Search Engines

Optimizing Your School's Website for Search Engines

Welcome to our article on optimizing your school's website for search engines! In today's digital age, having a strong...

Finding Broken Links on High-Authority Sites: A Comprehensive Guide for SEO Optimization

Finding Broken Links on High-Authority Sites: A Comprehensive Guide for SEO Optimization

Broken links are a common occurrence on the internet, and they can have a significant impact on a website's search engine ...

How to Use Competitor Analysis for Keyword Research

How to Use Competitor Analysis for Keyword Research

In the ever-evolving world of digital marketing, staying ahead of the competition is crucial. One of the best ways to...

How to Write Optimized Title Tags

How to Write Optimized Title Tags

Are you struggling with writing optimized title tags for your website? Look no further, as this article will provide you...

Best Practices for Header Tag Optimization: A Comprehensive Guide

Best Practices for Header Tag Optimization: A Comprehensive Guide

Are you looking to improve your website's on-page optimization? One key area to focus on is header tag optimization....

A Comprehensive Guide to Regularly Updating and Refreshing Website Content

A Comprehensive Guide to Regularly Updating and Refreshing Website Content

In today's fast-paced digital world, having a strong online presence is crucial for any business. And in order to stay...

Best Practices for Social Media Optimization: Boost Your School's Online Presence

Best Practices for Social Media Optimization: Boost Your School's Online Presence

In today's digital age, having a strong online presence is crucial for any business or organization. And for schools,...

A Complete Guide to Title Tag Length and Best Practices for SEO in Schools

A Complete Guide to Title Tag Length and Best Practices for SEO in Schools

Welcome to our comprehensive guide on title tag length and best practices for SEO in schools. As schools are constantly...

How to Organize Keywords for SEO: A Comprehensive Guide for Schools

How to Organize Keywords for SEO: A Comprehensive Guide for Schools

Keyword research and implementation is a crucial aspect of SEO for any organization, especially for schools looking to...

A Comprehensive Guide to Finding Relevant Guest Blogging Opportunities

A Comprehensive Guide to Finding Relevant Guest Blogging Opportunities

Welcome to our comprehensive guide on finding relevant guest blogging opportunities! Guest blogging is a valuable...

The Complete Guide to Monitoring and Responding to Online Reviews for SEO Optimization in Schools

The Complete Guide to Monitoring and Responding to Online Reviews for SEO Optimization in Schools

Welcome to our comprehensive guide on monitoring and responding to online reviews for SEO optimization in schools. In...

Strategies for Internal Link Optimization: Improving Your School Website's Search Engine Ranking

Strategies for Internal Link Optimization: Improving Your School Website's Search Engine Ranking

Welcome to our article on strategies for internal link optimization! As a school, having a strong online presence is...

10 Tips to Ensure Site Security and SSL Certification

10 Tips to Ensure Site Security and SSL Certification

Ensuring the security of your website is crucial in today's digital landscape. With constant threats of cyber attacks and ...

Creating Valuable Content for Influencer Collaborations

Creating Valuable Content for Influencer Collaborations

In today's fast-paced digital world, influencer collaborations have become an integral part of marketing strategies for...

Optimizing Images and Multimedia for SEO in Schools

Optimizing Images and Multimedia for SEO in Schools

In today's digital age, having a strong online presence is crucial for any organization, including schools. With the...

Creating a Keyword-Focused Content Strategy for SEO in Schools

Creating a Keyword-Focused Content Strategy for SEO in Schools

Are you struggling to improve your school's search engine rankings? Look no further than a keyword-focused content...

How to Use Anchor Text and Context for Internal Links

How to Use Anchor Text and Context for Internal Links

Welcome to our article on using anchor text and context for internal links! As website owners, we all know the importance ...

Why Meta Descriptions Matter: Unlocking the Secrets to SEO for Schools

Why Meta Descriptions Matter: Unlocking the Secrets to SEO for Schools

Are you struggling to improve your school's online presence and attract more potential students? Look no further! In this ...

Avoiding Black Hat Link Building Techniques: A Comprehensive Guide for SEO in Schools

Avoiding Black Hat Link Building Techniques: A Comprehensive Guide for SEO in Schools

In the world of search engine optimization, link building is a crucial part of off-page optimization. However, not all...

Pitching and Writing Guest Posts for Backlinks: A Complete Guide

Pitching and Writing Guest Posts for Backlinks: A Complete Guide

Welcome to our complete guide on pitching and writing guest posts for backlinks! If you're looking to improve your...

Creating a Clear and Logical Navigation Structure for SEO in Schools

Creating a Clear and Logical Navigation Structure for SEO in Schools

Creating a clear and logical navigation structure is essential for any website, especially for schools looking to...

A Beginner's Guide to Understanding Header Tags

A Beginner's Guide to Understanding Header Tags

When it comes to optimizing your website for search engines, one of the most important elements to pay attention to is...

Avoiding Keyword Stuffing and Over-Optimization: A Comprehensive Guide to SEO for Schools

Avoiding Keyword Stuffing and Over-Optimization: A Comprehensive Guide to SEO for Schools

In today's digital landscape, having a strong online presence is crucial for schools to attract and retain students. This ...

A Comprehensive Guide to Identifying and Fixing Technical Issues on Your School's Website

A Comprehensive Guide to Identifying and Fixing Technical Issues on Your School's Website

Welcome to our comprehensive guide on identifying and fixing technical issues on your school's website. As a school, your ...

Optimizing Page Titles and Meta Descriptions for Better SEO Results

Optimizing Page Titles and Meta Descriptions for Better SEO Results

Are you looking to improve your website's search engine optimization (SEO) results? One crucial aspect to focus on is...

Mapping Keywords to Specific Pages

Mapping Keywords to Specific Pages

When it comes to optimizing your website for search engines, one of the most important tasks is mapping keywords to...

Measuring the Impact of Keyword Optimization on Traffic and Conversions: A Comprehensive Guide for Schools

Measuring the Impact of Keyword Optimization on Traffic and Conversions: A Comprehensive Guide for Schools

In today's digital age, having a strong online presence is essential for schools to attract potential students and engage ...

Tracking and Managing Broken Link Building Efforts: A Comprehensive Guide

Tracking and Managing Broken Link Building Efforts: A Comprehensive Guide

Broken link building is an essential aspect of backlink building, which is a crucial element in any successful SEO...

Avoiding Low-Quality Directories and Paid Links

Avoiding Low-Quality Directories and Paid Links

In the world of SEO and link building, there are various tactics and strategies that are used to boost a website's...

The Importance of Quality Guest Blogging Sites for SEO in Schools

The Importance of Quality Guest Blogging Sites for SEO in Schools

Guest blogging has become an integral part of SEO strategies, especially for schools looking to improve their online...

Strategies for Building Quality Backlinks: Boosting Your School's SEO

Strategies for Building Quality Backlinks: Boosting Your School's SEO

Are you looking to improve your school's search engine ranking and drive more traffic to your website? One of the most...

Best Practices for Mobile-Friendly Design: Optimizing Your School Website for Search Engines and Organic Traffic

Best Practices for Mobile-Friendly Design: Optimizing Your School Website for Search Engines and Organic Traffic

In today's digital age, having a mobile-friendly website is crucial for any business or organization. With the majority...

Optimizing Directory Listings for Local SEO: A Comprehensive Guide

Optimizing Directory Listings for Local SEO: A Comprehensive Guide

In today's digital landscape, having a strong online presence is crucial for any business looking to attract local...

A Complete Guide to Creating and Managing Local Listings for Schools

A Complete Guide to Creating and Managing Local Listings for Schools

Are you looking to improve your school's online presence and attract more local students? One crucial step in achieving...

Using Analytics Tools to Track Keyword Rankings

Using Analytics Tools to Track Keyword Rankings

In the ever-evolving world of SEO, tracking keyword rankings is a crucial step in ensuring the success of your website....

Understanding the Impact of Social Media on SEO: How to Optimize Your School's Online Presence

Understanding the Impact of Social Media on SEO: How to Optimize Your School's Online Presence

In today's digital age, the impact of social media on SEO cannot be ignored. With the ever-growing presence of social...

Using Header Tags for SEO: Boost Your School's Online Presence

Using Header Tags for SEO: Boost Your School's Online Presence

Header tags are an essential part of on-page optimization for any website. They not only help structure your content and...

Leveraging Social Media for Link Building

Leveraging Social Media for Link Building

In today's digital landscape, having a strong online presence is essential for any business looking to succeed. And one...

Types of backlinks and their importance for SEO in schools

Types of backlinks and their importance for SEO in schools

When it comes to improving your website's ranking on search engines, backlinks play a crucial role. These are links from...

Adjusting Keyword Strategy Based on Performance

Adjusting Keyword Strategy Based on Performance

Welcome to our article on how to adjust your keyword strategy based on performance. In today's digital age, keywords play ...

Dealing with Negative Online Feedback: The Ultimate Guide to Improving Your SEO for Schools

Dealing with Negative Online Feedback: The Ultimate Guide to Improving Your SEO for Schools

Welcome to our comprehensive guide on dealing with negative online feedback and how it can impact your school's online...

Optimizing Site Speed for Mobile Users: Boost Your SEO and Increase Organic Traffic

Optimizing Site Speed for Mobile Users: Boost Your SEO and Increase Organic Traffic

In today's digital age, having a fast and efficient website is crucial for success. With the rise of mobile usage,...

Optimizing Meta Descriptions for SEO: Boost Your School's Online Presence

Optimizing Meta Descriptions for SEO: Boost Your School's Online Presence

As the world becomes increasingly digital, it's essential for schools to have a strong online presence. And one key...

The Impact of Mobile Optimization on SEO for Schools

The Impact of Mobile Optimization on SEO for Schools

In today's digital age, having a strong online presence is crucial for schools to attract and engage with potential...