Influencer outreach • Content production
Creating Valuable Content for Influencer Collaborations: Templates, Workflows & Compliance (UK Schools)
Published by SEO for Schools • Author: Paul Delaney
Editors say yes to content that **helps their readers today**. This guide gives you copy templates, safe image rules, co-branded assets, and an end-to-end production workflow—from brief → draft → approval → publish → **measure**. It keeps everything school-safe (safeguarding, GDPR, accessibility) and SEO-smart.
Pick angles that editors want
Evergreen
- Admissions: “How to apply for Year 7 (in 10 minutes)”
- Attendance: “Friendly reminders that work for busy families”
- SEND: “Where to start with the Local Offer”
Seasonal
- Open evenings: “A parent’s 20-minute plan”
- Exam season: “Calm revision routines that fit family life”
- Term-date roll-over: “What’s changed this year”
Copy templates (plug & play)
| Section | Template (swap bracketed items) |
|---|---|
| Intro (3–4 lines) | Parents ask us about [topic]. This quick guide shows the steps, links to the official source, and takes around [time] minutes. |
| Answer-first sentence | To [task], do [action] by [date]. Then follow the steps below. |
| Bullets (1–4) | • Step 1: [what] → link to LA/GOV. UK • Step 2: [what] → note time or form • Step 3: [what] → who to contact |
| CTA (light) | Have a question? Email [generic inbox] or see our [hub]. |
| Author bio | [Name] is [role] at [School/MAT]. We keep this page updated each term. |
Co-branded assets: checklists & mini-guides
Checklist (example content)
Design tips (fast & safe)
- Use your and partner logos small; readable headings
- Keep dates in ISO or UK plain format
- Host PDF on partner site; HTML summary on yours (for accessibility)
Production workflow (roles & timings)
| Step | Owner | Target |
|---|---|---|
| Agree angle & length | Editor + Partner | Day 0 |
| Draft (answer-first + bullets) | Writer | +5 days |
| Safeguarding/accessibility check | Comms | +6 days |
| Approval & link attribute agreed | Partner | +8 days |
| Publish + request indexing | Partner/SEO | +9 days |
| Measure (GA4/GSC) | SEO | +30 days |
Accessibility, safeguarding & data
Accessibility
- Short sentences; one task per section
- Tables for dates/contacts (not images)
- Alt text for images; descriptive link anchors
Safeguarding & GDPR
- No pupil data; policy-approved images only
- Use staff inboxes; avoid personal emails
- If forms are used, host them on your own site
Distribution, UTMs & measurement
Distribution
- Partner newsletter and socials
- School newsletter linking to partner post
- Termly round-up page that cites partner resources
UTMs & KPIs
| UTM example | ?utm_source=library&utm_medium=partner&utm_campaign=open_evening |
| KPIs | Referral visits | Hub CTR uplift | Brand queries | Event sign-ups |
Print-screen worksheets
One-Page Brief — Fields
print this card| Angle | Audience | Word count | Sources | Link attribute | Deadline | Owner |
QA — 10 Checks
print this cardFAQs
How long should a partner article be?
300–600 words is usually perfect—answer-first, short bullets, official links.
PDF or HTML?
Both: partner hosts the PDF; you keep an HTML summary on your site for accessibility and updates.
Who signs off?
Editor + safeguarding/Comms; keep a short audit trail in your log.
Can we include photos?
Yes—policy-approved images; avoid identifiable pupils unless consented and necessary.
What if the partner edits our copy?
Agree the “answer-first + bullets” structure up front; it survives edits well.
What link text should we ask for?
Descriptive anchors (“Apply via the LA portal (Year 7)”)—avoid exact-match stuffing.
Do we need a legal agreement?
For paid collaborations, yes (simple one-pager with disclosure and link attribute).
How do we keep it updated?
Add “Reviewed [month]” on your page. Offer a quick nudge to partners each term.
What’s a good outcome?
Referral clicks + higher hub CTR + positive parent feedback.
Any red flags?
Requests for followed links in paid posts, no disclosure, or controversial content.
Need practical SEO support?
Speak With Paul Delaney
Paul Delaney helps schools turn complex SEO into simple, effective actions. As a guest writer for SEO for Schools, Paul shares step-by-step playbooks and evidence-based guidance that busy teams can apply immediately. With three decades’ experience working with UK and international institutions, he understands the challenges school teams face and is well positioned to offer support and guidance.
For our readers, Paul offers free 30-minute sessions for institutions exploring how to raise visibility, strengthen brand trust and streamline admissions. Sessions are practical, jargon-free and free from sales pressure. You can contact him using the buttons below—please mention SEOforSchools.co.uk.
